︎︎︎Problem:
In an uncertain time where leaving home has been declared a health risk, many small businesses are struggling with the economical effect from the impact of COVID-19. 

Unlike large corporations, small businesses often don’t have the funds or exposure to drive traffic to grow their economy. Making it harder for them to be found by new customers. 

Google Japan has looked into ways to help people in these contactless and uncertain times.

︎︎︎Solution:
Proposed an ecosystem solution across omnichannel for Google Japan to help SMB survive during covid period. Designed and devloped a strategically visual identity. Applied the visuals across online attraction, social media marketing and in-app recommendation under Google organic system.

And let’s introduce Google Ganbaru. 

/Ganbaru means "to commit oneself fully to a task and to bring that task to an end". It can be translated to mean persistence, tenacity, doggedness, and hard work. The term has a unique importance in Japanese culture./

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/Commitment

Key visual is inspired from logo, fully represents the sentiment behind this campaign and platform. To be supportive, to show compassion, and highlights the significance and importance.

STEP 1. We aim to create awareness and get the attention, participation through different touchpoints listed below. 

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STEP 2.  We will partner with SMBS and help increase their exposure based on Google Maps to benefit SMBS.