︎︎︎Brief:
To support the launch of AJ13 product, our team is responsible for Tmall miniprogram design based on current Brand VC. The miniprogram functions as a seperate touchpoint that consumers could access via homepage KV. 
︎︎︎Work:
Highlighted the luminous and UV effect of the product through color and typography treatment. Stratetically utilized 2d approach to simulate an infinite 3d environment, so customers can interact with the product to understand the KSP.
︎︎︎Entry - Choose dimension - Explore details - Shop merchandise





01.
Intro
/mobile




01.
Demo
/mobile





02.
3 states
/mobile



02.
Product detail
/desktop




02.
Merchandise
/mobile




03.
Coupon user journey
/mobile



04.
Real screen recording
/mobile





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Mark