
︎︎︎Brief:
To support the launch of AJ13 product, our team is responsible for Tmall miniprogram design based on current Brand VC. The miniprogram functions as a seperate touchpoint that consumers could access via homepage KV.
To support the launch of AJ13 product, our team is responsible for Tmall miniprogram design based on current Brand VC. The miniprogram functions as a seperate touchpoint that consumers could access via homepage KV.
︎︎︎Work:
Highlighted the luminous and UV effect of the product through color and typography treatment. Stratetically utilized 2d approach to simulate an infinite 3d environment, so customers can interact with the product to understand the KSP.
︎︎︎Entry - Choose dimension - Explore details - Shop merchandise
Highlighted the luminous and UV effect of the product through color and typography treatment. Stratetically utilized 2d approach to simulate an infinite 3d environment, so customers can interact with the product to understand the KSP.
︎︎︎Entry - Choose dimension - Explore details - Shop merchandise
01.
Intro
/mobile

01.
Demo
/mobile


02.
3 states
/mobile

02.
Product detail
/desktop

02.
Merchandise
/mobile

03.
Coupon user journey
/mobile

04.
Real screen recording
/mobile


